General Questions

What is mobile marketing?
Mobile marketing is an innovative way of interacting with clients and consumers thru Short Message Service (SMS) or text messages. Mobile Marketing Technologies offers comprehensive mobile marketing solution catering to diversified industries. For best practices and great revenue opportunities with mobile marketing, visit the Mobile Marketing Association’s website. http://mmaglobal.com

How does Mobile Marketing work?
Mobile Marketing Technologies, Inc. offers cost- effective and strategic mobile marketing strategies for different businesses such as radio, print, television and brands. Our ready and easy to integrate mobile solution platforms will help you market your product, increase viewership, boost readership and elevate audience statistics.

How effective and efficient is mobile marketing?
Mobile marketing taps specific markets – the mobile users, who are mostly your targets. HypeMob SMS Mobile Marketing provides mobile marketing solutions that best suite your promotion requirements. All our mobile campaigns are delicately conceptualized and developed to provide the best marketing support you need.

What is SMS?
SMS stands for Short Message Service and is the standard by which all phones send and receive text messages. 'Text Messages' and 'SMS' are often used synonymously. Standard text messages are limited in size to 160 characters.

What is a Short Code?
It's a 5 or 6 digit abbreviated phone number that carriers assign to businesses that want to send text messages over their network. Consumers can text HELP to the short code to find out more abut the business and the program. Short Code programs have to be individually approved by each wireless carrier. This prevents spammers and marketers from sending unsolicited messages into their networks.

Do my customers get charged to receive text messages?
Not from us - and most wireless carriers include text messaging with their service plans. However, consumers may be charged 10-20 cents if text messaging is not included in their wireless service plan.

What Is A Keyword?
Keywords allow your customers to interact with your services, to receive on demand information, e.g business locations, todays specials, on demand coupons, or join mailing list, etc. A Keyword is a short word that identifies your campaigns. For example: 'Text Club to 27285 to receive weekly specials.'; 'Club' is a keyword in this case.

How Long Can Text Messages Be?
A standard text message is limited to 160 characters. Characters means letters, numbers, spaces, symbols and punctuation.

What Does It Mean To Opt-Out?
Opt-out allow customers to stop receiving messages from shortcode. Customer can text "STOP" to 27285 to stop any messages coming from your service.

How Often Can I Send New Promotions or Messages To My Subscriber Lists?
The Mobile Marketing Association recommends no more than 2 per week. However, we don't limit you as long as you're sending messages to opted-in customers only.

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Mobile Advertising

How Does Mobile Advertising Work?
Mobile Marketing Technologies, Inc. is a text message advertising network, bringing together publishers of SMS content with advertisers who want to reach the readers of that content. MMT places ads on both our own text message search and alert messages, as well as placing ads on text messages published by our partners.

What does it take to set up?
Simply contact our sales team to set up a campaign. Select your target audience, your call to action, and your advertising will start immediately.

How much does it cost?
Our advertising is sold on a CPH, or cost per hundred impressions basis. The CPH price varies depending on the content channel and the volume of your campaign.

Is there a minimum time commitment?
No. You can purchase advertising for one day or one year – it's up to you.

Do I have control over where my ads appear?
Yes, to an extent. We offer a variety of targeting options that allow you to select the specific audience that will see your advertising. However we can't show you the content that will appear with your ad in advance.

What kind of response rate should I expect?
Response rates are highly dependent on your campaign specifics. That said, we've had campaigns with as high as 30% click through rate, with an average closer to 2%.

How do consumers find MMT's services?
People hear about MMT's services in print, online, on television and through advertising. Our partner publishers promote their own services, powered by MMT, to their own user audience.

Can I target my ad to a specific audience?
Yes. MMT offers a variety of targeting options that allow you to select the specific audience that will see your advertising.

How many active SMS users are in the US?
The CTIA estimates that in the first half of 2007 there were 243 million wireless users. Of these, 97 million are text message users.
SOURCE: CTIA Wireless Quick Facts, June 2007 and MMA Usage Study, 2007

What is the overall demographic of SMS users?
Text messaging is equally appealing to mobile users of all incomes, but is biased to the young - 76% of 18-24 year old mobile owners are SMS users, while 68% of people 18-34 use SMS. SOURCE: Mobile Marketing Association Mobile Attitudes & Usage Study, Nov. 2007.

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Mobile Alert Questions

How do you send a notification?
There are three basic ways to send notifications:

Web based browser - Authorized personnel log on and complete an easy to use form denoting recipients and message. Recipients can be predefined user groups, escalation groups or the message can be broadcast to the entire user database.

Interactive Voice Response (IVR) lines – Predefined templates for notifications can be created with quick launch codes and distribution lists. Authorized personnel call in the IVR line, enter the launch code, and the notification is sent.

Application Programming Interface (API) – Automated notifications can be integrated with other enterprise applications. For example, a call to a help desk automatically sends a service order to repair personnel.

How many users can you reach?
100,000 or more users can be reached anytime, anywhere via voice or text-enabled devices.

What security access measures are in place?
CellsAlert allows delegation of permissions to control who initiates notifications and whom they can contact, as well as controlling who can access sensitive personnel data.

How are contacts grouped?
CellsAlert enables teams of users to be created around business units, departments, crisis response teams, geographies, and roles as well as to control which data and functionality each user can access.

How do you ensure contact information is accurate?
AlertFind can be automated for data synchronization with email, HR systems, corporate directories, and databases to ensure contact information is always accurate.

How do you ensure systems don’t crash during large-scale communications?
CellsAlert is hosted at top-tier disaster recovery data centers on redundant infrastructure to provide secure, highly available, global communications capabilities.

What reports and audits are available?
CellsAlert features a real-time audit trail with a detailed transactional log, reporting on pending and sent notifications. Reports offer simple summaries and detailed descriptions of the notification process .

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Mobile Coupon Questions

What is CellsCoupon?
CellsCoupon gives mobile phoneusers access to in-store mobile coupons for many of the most popular retailers.

Does CellsCoupon Work With Barcode Scanners?
Yes and No. There are two types of barcode scanners. Optical scanners and Laser scanners. Optical scanners will scan barcodes on the iPhone. Laser scanners will not. Many retailers are making the switch to optical scanners to take advantage of barcode scanning on mobile devices.

What if the Barcode doesn’t scan?
If the barcode doesn’t scan, kindly ask the cashier to key in the barcode numbers or coupon code. Cashiers already do this for coupons that people print off from the internet that don’t scan.

How do I get my coupons on CellsCoupon?
There is no cost to merchants to put their downloadable coupons on CellsCoupon. Go to www.cellscoupon.com and setup an account and start listing your coupons immediately.

How do I get my coupons off of CellsCoupon?
Simply login to your account and delete any coupons you no longer want listed.

What is CellsCoupon?
With CellsCoupon merchants are able to reach shoppers with money saving coupons on their mobile devices. CellsCoupon is the mobile version of printable coupons, only without the paper.

How does it work?
When purchasing items at brick-and-mortar stores shoppers can show the cashier their mobile phone that has a coupon for that store. The cashier will then give the shopper the discount for that coupon. Coupons can either be scannable barcodes or alpha numeric codes that are typed into the cash register.

What mobile devices does CellsCoupon work on?
CellsCoupon works on any mobile device capable of receiving text messages. (99% of all mobile devices can receive text messages)

What does it cost?
Costs range from $0.08 to $0.18 per coupon sent out or downloaded depending on quantity. Merchants can purchase non-expiring coupons in various quantities or they can be billed on a montly basis. There is no cost for retailers to be on listed on CellsCoupon consumer site for easy downloads. Retailers can add as many downloadable coupons to CellsCoupon as they like for no fee. They only get charged when a coupon is downloaded, and then they receive the mobile number of the interested consumer for later marketing efforts.

How Can I Promote My Text Messaging Service To My Customers?
Promoting your text messaging and mobile marketing campaigns requires little or no investment on your part. Your campaign message to consumers is simple and can be added to the promotions you are already running!

• Call-To-Action signs within your venue. These can be placed anywhere from plasma screens, bathrooms, the front door, on tables, and even at Point of Sale registers (behind the bar).
• Include your opt-in message on all your promotional items such as event fliers, email campaigns, website, business cards, and magazine and print ads.
• DJ "shout outs" instructing customers to join your text messaging list.

Additionally, you can incentivize your patrons to join your text messaging list by providing them with special codes for promotional drinks or complimentary admission. These promotions can be tailored to your needs and are only bound by your imagination.

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